How to do it right.
On the flip side of ineffective online advertising is good advertising. A lot of ads are not clear about their objectives and the potential rewards provided by a click. Not so with this fine advertisment, let’s go through it blow by blow.
With fancy, eye catching graphics and large, simple phrases; this ad is targeted and straightforward.
“1000’s of cougar singles in your area today!”
Often, they are designed to orient users with their location and their leadership of their industries.
“The #1 Cougar Dating Community on the Net”
A large call to action also makes the decision easy to make.
“Search Now” with swooshy arrow
Captioning on the bottom also helps clarify the objectives of an ad by being direct and thorough.
Date a Cougar is a dating site dedicated for singles looking to Date Older Beautiful women. This site is the premier cougar dating site for single guys looking to meet a rich older cougar who likes young guys and sex.
Congratulations, DateACougar.com, your ad is ACES. I think I saw Liz Lemon’s profile on the site. It was for research.
